Axi Strengthens Market Presence in Brazil Through Extended Sponsorship of Esporte Clube Bahia

Axi has renewed its sponsorship with Brazilian soccer club Esporte Clube Bahia, reinforcing its strategy to broaden its footprint in Brazil and engage with the country’s burgeoning consumer base. Recognizing Brazil as the fifth-largest nation globally by population and a country with a deep passion for soccer, Axi sees this partnership as a strategic move to connect with a large audience through the popular sport.

Esporte Clube Bahia, renowned for its significant domestic achievements and a substantial, devoted fan following, presents an ideal partnership for Axi. The team’s matches draw millions of viewers nationwide, offering Axi a prime opportunity to increase its visibility among potential clients.

Hannah Hill, Axi’s head of brand and sponsorship, noted: “When we embarked on this new collaboration in 2023, we had no idea of how receptive the Bahia fans would be. As we move forward into a new season, our commitment to bringing the worlds of trading and football closer together remains unchanged. Helping our traders and clients unlock their trading edge is fundamental to us, and through our collaboration with Bahia, we hope to continue growing awareness in the LATAM region, whilst keep on offering unforgettable football moments to our traders and partners.”

This announcement follows closely on the heels of Axi’s new sponsorship agreement with Girona FC, marking Axi’s debut as a regional partner in Latin America. In this role, Axi will collaborate with Girona FC on various promotional activities and fan engagement projects across the region. The partnership includes unique events, exclusive promotions, and tailored experiences for Girona FC supporters in Latin America.

Additionally, Axi has also renewed its prominent sponsorship deal with Manchester City, expanding its association with the Premier League champions to include the Manchester City women’s team. Initially partnering with the club in 2020 as the ‘Official Online Trading Partner’ under its former brand name AxiTrader, this renewal signifies Axi’s ongoing commitment to leveraging sports partnerships to enhance its brand visibility and engagement on a global scale.